What Does Al Cassidy Do?

Make you look good.

Based in the Philadelphia, Pennsylvania region, Al Cassidy is a marketing and advertising graphic designer providing your business, non-profit organization, or individual needs with the following marketing, branding, advertising, graphic design, and website services.

Branding

The Key to Consistent Communication

I excel in the art of creating and revitalizing brands for nonprofit organizations, small businesses, and individuals, demonstrating a strategic approach that significantly enhances their reach and impact. Through a meticulous understanding of target audiences and market trends, I develop brand identities that resonate deeply with stakeholders, fostering trust and connection. My expertise extends beyond visual aesthetics to crafting compelling narratives that inspire action. By strategically aligning branding initiatives with overarching goals, I have successfully enabled nonprofit organizations to raise more funds, attracted a higher number of dedicated volunteers, and driven increased traffic to websites. For small businesses and individuals, my rebranding efforts have resulted in heightened visibility, translating into improved financial support and broader community engagement. My commitment lies in empowering clients to not only stand out in the market but also to thrive by fostering meaningful connections and driving tangible results.

Branding Sample | The HopeLine

Logo Refresh

When a logo has served you well for years or even decades, it eventually becomes clear that it could use a refresh. Whether a completely new design or an update in look and style, updating your brand’s logo can go a long way in regaining the attention of your audience. In the case of The HopeLine, a diaper distribution and food center, the idea was to keep the original elements of the logo (family and city wrapped in growth) and provide movement + softer colors.

Original Logo

New Logo

Website Refresh

When a logo has served you well for years or even decades, it eventually becomes clear that it could use a refresh. Whether a completely new design or an update in look and style, updating your brand’s logo can go a long way in regaining the attention of your audience. In the case of The HopeLine, a diaper distribution and food center, the idea was to keep the original elements of the logo (family and city wrapped in growth) and provide movement + softer colors.

Branding Sample | CWF

Total Brand Refresh + 

When a logo has served you well for years or even decades, it eventually becomes clear that it could use a refresh. Whether a completely new design or an update in look and style, updating your brand’s logo can go a long way in regaining the attention of your audience. In the case of The HopeLine, a diaper distribution and food center, the idea was to keep the original elements of the logo (family and city wrapped in growth) and provide movement + softer colors.

Design

Digital. Print. Logo.

Specializing in delivering experienced graphic design, logo creation, and web design services tailored to elevate your brand’s visual identity.

I bring a thoughtful approach to each project, starting with an understanding of your overall goals and needs. With a creative mindset and technical expertise, I work to craft visuals that leave a lasting impression.

Whether you’re looking for a unique logo that captures you and your brand essence, eye-catching print materials, or a user-friendly and aesthetically pleasing website, I’ve got you covered. With decades of experience, I understand the power of visual communication in today’s digital age, and I’m dedicated to helping your brand stand out with compelling and memorable design solutions. Let’s work together to transform your ideas into captivating visuals that not only meet but exceed your expectations. Elevate your brand presence today – where design meets innovation.

Design Samples | Print, Digital, Logo

Video Production

With adeptness in video scripting, filming, and editing, I bring a multifaceted skill set tailored for nonprofit organizations, small businesses, and individuals alike. Crafting compelling narratives through meticulous scripting, I work together with you to ensure your project resonates with your intended audience, conveying messages effectively. My proficiency in filming guarantees high-quality visuals that capture the essence of every story, event, or product. Coupled with appropriate editing techniques, raw footage becomes a polished professional piece that leaves a lasting impact. Whether it’s amplifying the voice of a nonprofit, promoting the offerings of a small business, or immortalizing precious moments for individuals, my expertise in video production serves to elevate and amplify the unique stories you want to tell.

Photography

We specialize in delivering top-notch graphic design, logo creation, and web design services tailored to elevate your brand’s visual identity. Our team of skilled designers combines artistic flair with technical expertise to craft stunning visuals that leave a lasting impression. Whether you’re looking for a distinctive logo that encapsulates your brand essence, eye-catching print materials, or a user-friendly and aesthetically pleasing website, we’ve got you covered. At [Your Company Name], we understand the power of visual communication in today’s digital age, and we’re dedicated to helping your brand stand out with compelling and memorable design solutions. Let us transform your ideas into captivating visuals that not only meet but exceed your expectations. Elevate your brand presence with [Your Company Name] – where design meets innovation.

Illustration & Animation

We specialize in delivering top-notch graphic design, logo creation, and web design services tailored to elevate your brand’s visual identity. Our team of skilled designers combines artistic flair with technical expertise to craft stunning visuals that leave a lasting impression. Whether you’re looking for a distinctive logo that encapsulates your brand essence, eye-catching print materials, or a user-friendly and aesthetically pleasing website, we’ve got you covered. At [Your Company Name], we understand the power of visual communication in today’s digital age, and we’re dedicated to helping your brand stand out with compelling and memorable design solutions. Let us transform your ideas into captivating visuals that not only meet but exceed your expectations. Elevate your brand presence with [Your Company Name] – where design meets innovation.

About

A passion to provide solutions that showcase the best of your brand and image.

Since my days growing up and moving all around the US with my family of six (our sales and marketing father as our lead) I was intrigued by the ways in which businesses and people tell their story. When I first learned to draw, I was particularly interested in people and sketched endless characters and comics.

What I learned from those early drawings was how uniquely different we all are — each of us has a certain something that sets us apart. It’s the need to showcase our unique qualities that have created marketing and branding in our world; it’s the best opportunity to distinguish not just our personas, but also our products from one another, offering a place for everyone at the table.

My ability to understand the unique qualities of a group aided me in creating broader appeal to client projects. Just as I realized a passion for drawing in early age, it grew through the years to include an expanded interest in film, music and technology.

After focusing on arts in high school and graduating second in class from The Art Institute of Philadelphia, I immediately dove into the working world, merging my skills as an artist with communication in business (thanks in large part to my father’s example in his many years as a sales and business leader). I quickly learned the ropes of branding, marketing and advertising while working with agencies whose clients included nationally-recognized brands (Dr. Atkins Nutritionals, Dunkin’ Donuts, Bradford White Water Heaters, Direct Energy, and Anthony & Sylvan Pools) as well as small businesses, musicians, individuals and more.

After 15 years of various clients, I chose to create a greater focus on providing non-profit organizations (including many schools and religious groups (like St. James School, La Salle College High School, Maguire Foundation, Students Run Philly Style, Di Bruno Bros, Campaign for Working Families, and many more) with the kind of branding and visuals they deserve. . . but at a price that wouldn’t break the bank.

Establishing a base in the Philadelphia area, I continue to work with individuals and organizations with a large network both locally and internationally. My main goal is to help provide a holistic and unique messaging through an array of media, and help to . . .

Make You Look Good.